Paradigm Shift is a range of high-end audio equipment accessories that are sold in the UK by Anthem AVS, based just outside Uckfield, East Sussex.
Blue Planet has been working with Anthem since 2010 when we designed and developed their main corporate site.
In 2012 we were approached to design and develop a bespoke ecommerce website to carry the Paradigm Shift range.
What we did
Paradigm Shift already has a strong brand identity created for the North American market. Anthem wanted to retain this brand but create a new website that was individual for the UK market.
After agreeing the specification for the site and the scope of the project, design concepts were presented to the client, feedback was sought and final designs were approved ready for the site to be built.
Although the range of products is not huge, there were several specific aethetic requirements for the site which push it beyond a standard out-of-the box ecommerce website.
It is this attention to detail that we believe makes the difference between a good site and a great one.